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Neuromarketing News & Blog

  1. New book reviews uploaded

    Carla Nagel

    The neuromarketing book section has been updated with new and interesting reads and book reviews.

    New book reviews uploaded
  2. Using Neuroscience to Optimize Visitor Experience in a Museum

    Geoffrey Gill

    Smartphones and the internet are fundamentally disrupting many industries like art museums, resulting in declining attendance and membership. To take visitor experience to the next level, they are relying on neuroscience.

    Using Neuroscience to Optimize Visitor Experience in a Museum
  3. NielsenIQ BASES introduces a new way to test, screen and optimize product formulations

    Carla Nagel
  4. Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational Engagement and Valence Metrics

    Carla Nagel
    Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational Engagement and Valence Metrics
  5. Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising

    Danielle Kolberg

    More than ever, consumers are looking to purchase from brands that align with their own values, in both message and deed. 64% of consumers around the world are “belief-driven” buyers, suggesting that consumers are willing to pay for brands committed to social change or who take a stand on important issues. This article gives shows how two brands have navigated the challenges that come with taking a stand as a brand, using neuroscience insights.

    Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising
  6. Next generation of neuromarketers need YOUR help!

    Professor Gemma Calvert
  7. Neurons Inc has secured over €6 million in seed funding

    Carla Nagel
  8. Context and Advertising

    Shazia Ginai

    Neuroscience has opened up a new world of opportunity when it comes to analyzing marketing effectiveness, particularly when it comes to the context in which content is consumed.

    Context and Advertising
  9. How to Nudge People to Make Healthy Choices

    Juliano Laran

    People are not always consciously aware of their goal, and need to rely on nonconscious processes to help them make the right choice consistently. This study shows how to nudge people in the right direction.

    How to Nudge People to Make Healthy Choices
  10. Branding in the Virtual Consumption World

    Steffen Schmidt, Philipp Reiter, Gesa Lischka, Astrid Mewes, Frank Buckler, Jonathan Mall

    How to become the preffered brand of choice? For any marketer, one - if not the - key success indicator in marketing is to build customer-based brand equity. 

    Branding in the Virtual Consumption World
  11. Neurons Inc Acquires Loceye and their AI design assistant, VisualEyes

    Thomas Z. Ramsøy
  12. Frontal Brain Asymmetry and Willingness to Pay

    Ramsoy TZ, Skov M, Christensen MK & Stahlhut C

    The purpose of this study was to unravel the neural mechanisms of WTP calculation, and the idea that frontal asymmetry could be related to such choices.

    Frontal Brain Asymmetry and Willingness to Pay
  13. Can fNIRS predict future behavior?

    Burns SM, Barnes LN, Katzman PL, Ames DL, Falk EB, & Lieberman MD

    the goal of this study was to replicate prior persuasion neuroscience research in a new neuroimaging technology, called functional near infrared spectroscopy (fNIRS). 

    Can fNIRS predict future behavior?
  14. 10 Years of NMSBA

    Carla Nagel
    10 Years of NMSBA
  15. The Three Rs Pushing Consumers’ Eco-Friendly Carts

    Kathryn Ambroze
    The Three Rs Pushing Consumers’ Eco-Friendly Carts
  16. OMNIVISION and Tobii Join Forces on Eye Tracking to Drive the Vision of Metaverse

    Carla Nagel
  17. How to Predict the Future Perspective of Retail Tenants?

    Michał Matukin
    How to Predict the Future Perspective of Retail Tenants?
  18. Optimizing the Shopper Path to Purchase

    Dr. David Rosenstein
    Optimizing the Shopper Path to Purchase
  19. Smart Eye Acquires iMotions to Unlock Potential for Multi-Modal, Human Behavioral Research

    GOTHENBURG, Sweden & COPENHAGEN, Denmark
  20. Understanding attention on TikTok: Ads drive strong brand impact across view durations

    TikTok for Business
  21. New: the Neuromarketing Article Archive

  22. How to Guide Attention in a World Full of Distractions

    Stefan van der Stigchel
    How to Guide Attention in a World Full of Distractions
  23. The Art and Neuroscience of Building Brand Trust

    Neil Adler and Daryl Weber
    The Art and Neuroscience of Building Brand Trust
  24. MOA Insights Scientist Award 2021 for Ale Smidts and Maarten Boksem

    Carla Nagel
  25. Neuromarketing World Forum 2022

    Carla Nagel
    Neuromarketing World Forum 2022
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