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Neuromarketing News & Blog

  1. Context and Advertising

    Shazia Ginai

    Neuroscience has opened up a new world of opportunity when it comes to analyzing marketing effectiveness, particularly when it comes to the context in which content is consumed.

    Context and Advertising
  2. How to Nudge People to Make Healthy Choices

    Juliano Laran

    People are not always consciously aware of their goal, and need to rely on nonconscious processes to help them make the right choice consistently. This study shows how to nudge people in the right direction.

    How to Nudge People to Make Healthy Choices
  3. Branding in the Virtual Consumption World

    Steffen Schmidt, Philipp Reiter, Gesa Lischka, Astrid Mewes, Frank Buckler, Jonathan Mall

    How to become the preffered brand of choice? For any marketer, one - if not the - key success indicator in marketing is to build customer-based brand equity. 

    Branding in the Virtual Consumption World
  4. Frontal Brain Asymmetry and Willingness to Pay

    Ramsoy TZ, Skov M, Christensen MK & Stahlhut C

    The purpose of this study was to unravel the neural mechanisms of WTP calculation, and the idea that frontal asymmetry could be related to such choices.

    Frontal Brain Asymmetry and Willingness to Pay
  5. Can fNIRS predict future behavior?

    Burns SM, Barnes LN, Katzman PL, Ames DL, Falk EB, & Lieberman MD

    the goal of this study was to replicate prior persuasion neuroscience research in a new neuroimaging technology, called functional near infrared spectroscopy (fNIRS). 

    Can fNIRS predict future behavior?
  6. The Three Rs Pushing Consumers’ Eco-Friendly Carts

    Kathryn Ambroze
    The Three Rs Pushing Consumers’ Eco-Friendly Carts
  7. How to Predict the Future Perspective of Retail Tenants?

    Michał Matukin
    How to Predict the Future Perspective of Retail Tenants?
  8. Optimizing the Shopper Path to Purchase

    Dr. David Rosenstein
    Optimizing the Shopper Path to Purchase
  9. How to Guide Attention in a World Full of Distractions

    Stefan van der Stigchel
    How to Guide Attention in a World Full of Distractions
  10. The Art and Neuroscience of Building Brand Trust

    Neil Adler and Daryl Weber
    The Art and Neuroscience of Building Brand Trust
  11. The Attention Resource Problem: Applications for Consumer Neuroscience

    David Rosenstein and Erik du Plessis
    The Attention Resource Problem: Applications for Consumer Neuroscience
  12. Customer Effort and Journeys

    Prof. Anil Pillai
    Customer Effort and Journeys
  13. Your Brain Wants it Physical

    ICN Agency
    Your Brain Wants it Physical
  14. Robot Sales Assistants

    Gaia Rancati & Isabella Maggioni
    Robot Sales Assistants
  15. Six Ways Digital Media Impacts the Brain

    Saga Briggs
    Six Ways Digital Media Impacts the Brain
  16. The Effect of Visual and Musical Suspense on Brain Activation and Memory During Naturalistic Viewing

    The Effect of Visual and Musical Suspense on Brain Activation and Memory During Naturalistic Viewing
  17. Neuro on pricing

    Femke van Zandvoort, with input from Leigh Caldwell, Michael E. Smith and Leon Zurawicki
  18. Color and Emotions

    Thomas J. Baker
    Color and Emotions
  19. You’ll Market Better and Be More Persuasive Knowing These 10 Brain Facts

    Thai Nguyen
    You’ll Market Better and Be More Persuasive Knowing These 10 Brain Facts
  20. Cracking the Code of Packaging Success

    Tom van Bommel
    Cracking the Code of Packaging Success
  21. Marketing to the Senses, Driving Engagement Through Food Imagery

    Walnut Unlimited
    Marketing to the Senses, Driving Engagement Through Food Imagery
  22. Audio Branding

    Karsten Kjems
    Audio Branding
  23. 5 Ways to Build Digital Trust

    Roger Dooley
    5 Ways to Build Digital Trust
  24. The Impact of Logo Colors

    Kathryn Ambroze
    The Impact of Logo Colors
  25. Measuring Motivation at Work

    Stephen Genco
    Measuring Motivation at Work
  26. Attention in a Digitizing World: Six Case Studies

    Bart Schutz
    Attention in a Digitizing World: Six Case Studies
  27. Ad is in the Air

    Pere Navalles
    Ad is in the Air
  28. All You Need Is Emotion. Really?

    Phil Barden
    All You Need Is Emotion. Really?
  29. Brands in the Consumers Mind

    Hang-Yee Chan
    Brands in the Consumers Mind
  30. Your Brain on Movies

    Christoforou, Papadopoulos, Constantinidou & Theodorou
    Your Brain on Movies
  31. Memory: Much More Than Recall

    Cristina De Balanzó & Nuria Serrano Abad
    Memory: Much More Than Recall
  32. Audio Neuro-Optimization

    Darren Bridger & Thom Noble
    Audio Neuro-Optimization
  33. Brand equity is becoming an increasingly important driver

    Andries R. Van der Leij
    Brand equity is becoming an increasingly important driver
  34. Sample Size in Neuromarketing

    Carla Nagel
    Sample Size in Neuromarketing
  35. The Neuroscience of Habits

    Neale Martin
    The Neuroscience of Habits
  36. Humanizing the Machine

    Dr. David Rosenstein
    Humanizing the Machine
  37. Re-launching a Brand With the Use of Neuroresearch

    Eda Ocak
    Re-launching a Brand With the Use of Neuroresearch
  38. A Journey to Build the Conviction to Convince

    Barbara Monteleone
    A Journey to Build the Conviction to Convince
  39. Neuro Optimization of the Bottom Line

    Richard Silberstein
    Neuro Optimization of the Bottom Line
  40. The Brain is Primed to Take What is Handed to us

    Sergio Romijn
    The Brain is Primed to Take What is Handed to us
  41. Big Data vs. Neuromarketing

    Carla Nagel
    Big Data vs. Neuromarketing
  42. Rice Krispies Treats: Positively Influencing Consumer Purchasing Decisions In-Store

    Danielle Kolberg
    Rice Krispies Treats: Positively Influencing Consumer Purchasing Decisions In-Store
  43. Unlocking the Power of Scent

    Andy Myers
    Unlocking the Power of Scent
  44. Neuropricing and the Effect of In-store Offers on Brand Values

    Eamon Fulcher & Gemma Calvert
    Neuropricing and the Effect of In-store Offers on Brand Values
  45. Mood and Money

    Thokozane Mdebwe
    Mood and Money
  46. The Eye-Tracking Evaluation of Outdoor Ads

    Rei Ryou
    The Eye-Tracking Evaluation of Outdoor Ads
  47. Determining Winning Sensory Stimuli

    Jonathan Jacobs
    Determining Winning Sensory Stimuli
  48. EEG-Based Emotion Recognition Algorithm

    Igor Zimin
    EEG-Based Emotion Recognition Algorithm
  49. Blocking the Blockers: An Empirical Study of Mobile Video Ad Placement and Delivery

    Ken Raj Leslie
    Blocking the Blockers: An Empirical Study of Mobile Video Ad Placement and Delivery
  50. Validating Product Claims Through Behavioral and Physiology Studies

    Leanne W.S. Loijens
    Validating Product Claims Through Behavioral and Physiology Studies
  51. Marketing Placebo Effects: Evidence from a Cosmetic Test using Neuromarketing Methods

    Billy Nascimento
    Marketing Placebo Effects: Evidence from a Cosmetic Test using Neuromarketing Methods
  52. Can Advertising Help Reduce Implicit Bias?

    Aaron Reid
    Can Advertising Help Reduce Implicit Bias?
  53. Connection for Action

    Ani Leroncig and Elissa Moses
    Connection for Action
  54. Influencing Architecture Preference by Changing Project Concept

    Juan Roberto Castro
    Influencing Architecture Preference by Changing Project Concept
  55. Moment-by-Moment Detection of Emotional Responses to Audiovisual Content

    Eamon Philip Fulcher
    Moment-by-Moment Detection of Emotional Responses to Audiovisual Content
  56. The Impact of Mobile Ad Deliveries

    Diana Lucaci
    The Impact of Mobile Ad Deliveries
  57. Time is the Answer: How to Improve Sale Force Performance

    Michal Matukin
    Time is the Answer: How to Improve Sale Force Performance
  58. Influence of Video Stream Quality on Viewers’ Emotional Engagement

    Gawain Morrison
    Influence of Video Stream Quality on Viewers’ Emotional Engagement
  59. Assess the Effectiveness of a New Haircare TV advert and Give Specific Advice for Improved Effectiveness

    Duncan Smith
    Assess the Effectiveness of a New Haircare TV advert and Give Specific Advice for Improved Effectiveness
  60. Finding the Edge of the Creative Cliff

    Nikki Westoby
    Finding the Edge of the Creative Cliff
  61. Closing the Gap Between Explicit and Implicit Market Research - Increased Cross-sell and NTB Business

    Ana Iorga & Anil Pillai
    Closing the Gap Between Explicit and Implicit Market Research - Increased Cross-sell and NTB Business
  62. Advertising in Times of Crisis

    Billy Nascimento
    Advertising in Times of Crisis
  63. Improving Advertising Effectiveness

    Peter Pynta
    Improving Advertising Effectiveness
  64. Flower power! The influence of mood elevation on shopping

    Elissa Moses
    Flower power! The influence of mood elevation on shopping
  65. Youth and Social Networks

    Becky Hutchins
    Youth and Social Networks
  66. Understanding Shopper Happiness

    Yener Girisken
    Understanding Shopper Happiness
  67. Multi-Layer Neuro-Design Optimization

    Angela Westley & Thom Noble
    Multi-Layer Neuro-Design Optimization
  68. Integrated Consumer Neuroscience: Seeing the Whole Elephant

    Michael E. Smith
    Integrated Consumer Neuroscience: Seeing the Whole Elephant
  69. Bricks & Mortar vs the Online Retail

    Peter Steidl
    Bricks & Mortar vs the Online Retail
  70. Decision-Making in Management Teams

    Andries van der Leij
    Decision-Making in Management Teams
  71. Neuro Against Smoking

    Members of the NMSBA
  72. A Bias for Action

    Diana Lucaci
  73. Effects of Pre-Exposure to Advertising on In-Store Behavior

    Thomas Zoëga Ramsøy
  74. Improving Recycling Habits at Work

    Duncan Smith
    Improving Recycling Habits at Work
  75. Evaluating Picture-in-Picture Advertising

    Carl Marci
    Evaluating Picture-in-Picture Advertising
  76. Comparing Print and Tablet Newspaper Reader Behavior

    Heather Andrew
  77. Psychometric and Biometric Tools in Real Estate Projects

    Juan Roberto Castro
  78. Re-evaluating the Role of Radio in the Media Mix

    Thom Noble
    Re-evaluating the Role of Radio in the Media Mix
  79. How Can We Be Sure an Ad Concept is Going to Sell?

    Martin de Munnik
  80. Influencing Subconscious Behavior by Music and Lighting in a Restaurant

    Wenda Kielstra
  81. Reducing Fear in Advertising Shelter Pets

    Michael E. Smith
    Reducing Fear in Advertising Shelter Pets
  82. Advanced Packaging Design Through Neuroscience

    Gesa Lischka
  83. The Zero Moment of Memory

    Diana Lucaci
  84. Neuromarketing in India

    Anil V. Pillai
  85. Implicit Measures - What is it? How to use it?

    Femke van Zandvoort
  86. Vision (Im)Possible

    Michael St. Germain
    Vision (Im)Possible
  87. What Does Eye-Tracking Reveal About Impulsive Buying?

    Hayk Khachatryan
  88. Emotional Spillover Effects in TV-Commercials

    Bernd Weber & Christian Holst
    Emotional Spillover Effects in TV-Commercials
  89. Optimizing Website Design

    Krystle Farrugia
    Optimizing Website Design
  90. Effects of Ad Exposure on In-Store Behavior

    Thomas Zoëga Ramsøy
    Effects of Ad Exposure on In-Store Behavior
  91. Voice Analyses and Facial Coding to Optimize Consumer Experiences

    Christophe Morin
  92. Neural Ad Testing With Storyboards

    Victor Lamme
    Neural Ad Testing With Storyboards
  93. In-store Neuro Research

    Steve Sands
    In-store Neuro Research
  94. Reviving a Declining Confectionery Brand

    Peter Pynta
    Reviving a Declining Confectionery Brand
  95. Do High Attention-Prone Products Appeal More to Customers?

    Ying-Chun Chen
  96. How is the Ambiance of a Coffeeshop of Influence to Sales

    Wenda Kielstra
    How is the Ambiance of a Coffeeshop of Influence to Sales
  97. Fragrance Concept Testing

    Rebecca Schmidt
  98. Usability of M-Commerce Applications

    Diana Lucaci
  99. Better Understand the Success of Discounters

    Roeland Dietvorst
    Better Understand the Success of Discounters
  100. Don't Blink

    Carl Marci
    Don't Blink
  101. Reality, the Great Illusion

    Ana Iorga
  102. There is No Magic Bullet

    Peter Steidl
  103. The Usage Gap: Addressing a Habit Imbalance in Shopper Behavior

    Kyle Morich
    The Usage Gap: Addressing a Habit Imbalance in Shopper Behavior
  104. Judgement and Decision-Making

    Stefan Bode, Jutta Stahl, Daniel Bennett, Carsten Murawski
  105. Why the Subconscious Matters

    Duncan Smith
  106. Millennial Marketing Insights: The Millennial Generation Becomes Parents

    Barkley
  107. Customizing the Shopping Experience: Red & The Holidays

    Carla Nagel
    Customizing the Shopping Experience: Red & The Holidays
  108. Quick Decisions in Retail

    Werner van Zyl
  109. Exploit Social Validation

    Sara Fay
  110. Turning Expectations Into Customer Satisfaction

    Hilke Plassmann
  111. Appoint the Relevant Areas of Promise

    Steve Genco
  112. Turn Your Employees into Ambassadors

    Karin Glattes
  113. Get more ROI on Your Brochures

    Martin de Munnik
  114. Involve the Pricing Story and Environment

    Kai-Markus Mueller
  115. Computer Can Read Letters From the Brain

    Carla Nagel
  116. Keep Your Customers Shopping...With Chocolate!

    Roger Dooley
  117. The Neuro-Logic of a Purchase Decision

    Phil Barden
  118. Who are you and why should I buy?

    Karin Glattes
  119. Intuitive Consumers Aren’t Rational, but...

    Steve Genco
  120. No More Product Packaging

    Walter Limpens
  121. Stress and Customer Response

    Anil Pillai
  122. Subconscious Mechanisms at the Point of Sale

    Katharina Kuehn
  123. Stephen Sands Makes In-store Measurement

    Mirjam Broekhof
    Stephen Sands Makes In-store Measurement
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