Welcome to the homepage of the Neuromarketing Science & Business Association (NMSBA), the association for everyone with a professional interest in neuromarketing.

NEW Crash Course 'Introduction to Neuromarketing'
by Prof. Gemma Calvert

November 7, 2018 14:00-17:00, Hotel Casa, Amsterdam

Participants will learn about the pros and cons of the different neuromarketing tools, the questions that each method is typically best placed to address as well as how to commission research from practitioners in this field.

  • Nov. 7, 2018, 14:00-17:00 (as a pre-conference activity of the Shopper Brain Conference)
  • Hotel Casa, Eerste Ringdijkstraat 4, 1097 BC Amsterdam, The Netherlands
  • Registration fees: 350 euro + taxes

Seats are limited. Register today »

INsights #24 is out!

Understanding attention is essential for marketers. Every consumer constantly (subconsciously) determines which aspects of the environment are dealt with, and which information is passed through to their conscious awareness.

INsights no. 24 is dedicated to the how and what of attention: what is it and how can marketers benefit from this knowledge?

Join the NMSBA today and get immediate access to the only magazine in the world dedicated to consumer neuroscience applied in business!

The Neuromarketing Yearbook 2018

The Neuromarketing Yearbook contains the developments of neuromarketing in science and business. 

It gives an unique international perspective on the field of neuromarketing. 

Order the book(s) today »

News & Blogs

Join the NMSBA!

The NMSBA brings you the latest marketing insights from neuroscience. 

Review pricing and benefits » 

Our Events:

Shopper Brain Conference Europe

Practical insights about buying behavior in shopper marketing. 

November 7-9, Amsterdam


World Forum

The international gathering for everyone with a professional interest in neuromarketing.

March 13-15, 2019. Rome


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