Welcome to the homepage of the international Neuromarketing Science & Business Association (NMSBA). Neuromarketing can be best defined as any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.
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We are often approached by students with the question what they should do / choose / study to start a career in neuromarketing. As it is not an easy question to answer, we had an intern (Loes van der Laan) to write a small report on it. Today we are proud to release her findings. Click here to download the report
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Neuromarketing World Forum
Learn how to improve marketing with neuroscience.
April 4-6, 2016. Dubai.
Shopper Brain Conference USA
The only international gathering on the intersection of shopper marketing and neuroscience.
June 23-24, 2016. Chicago
Shopper Brain Conference EU
Practical insights for everyone who wants to learn about buying behavior in retail.
October 20-21, 2016. Amsterdam