Welcome to the homepage of the international Neuromarketing Science & Business Association (NMSBA). Neuromarketing can be best defined as any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.

We are delighted to answer your questions regarding this exciting field.

Neuromarketing World Forum 2016 - Video recordings

For only 22 Euro you'll receive the video recordings of all Neuromarketing World Forum presentations which took place in Dubai last month.

Order now and get immediate access.

NEW: INsights, quarterly on Neuroscience Applied in Business!

Download the free trial issue here and sign up for quarterly subscription (online or print). INsights is included in most NMSBA membership plans.

News & Blogs

Join the NMSBA!

Click here to review pricing and plans


Sign up for our conferences:

Shopper Brain Conference USA

The only international gathering on the intersection of shopper marketing and neuroscience.

June 23-24, 2016. Chicago

Shopper Brain Conference EU

Practical insights for everyone who wants to learn about buying behavior in retail.

October 20-21, 2016. Amsterdam

Powered by Wild Apricot Membership Software