Neuromarketing Science & Business Association (NMSBA)

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  • October 13, 2017 16:44 | Carla Nagel (Administrator)

    The NMSBA Student Council did a tremendous job in creating a glossary for our new web (launched December 2017). Per today we will share their suggestion in the "word of the day" - section on the internal part of the our web, for NMSBA member's consideration, so members can fine-tune and clarify the final definition. Words that will be discussed are:

    1. Affect 
    2. Alertness
    3. Alpha Asymmetry 
    4. Alpha Suppression
    5. Anger 
    6. Arousal
    7. Attention 
    8. Biometrics 
    9. Breathing Frequency
    10. Consciousness
    11. Consumer Neuroscience 
    12. Desirability
    13. Disgust
    14. Dopamine 
    15. Electrodermal Activity - EDA
    16. Electroencephalography – EEG 
    17. Electromyography – EMG
    18. Emotions
    19. Engagement 
    20. Expectation
    21. Eye tracking 
    22. Event Related Potentials – ERP
    23. Event Related Waveforms
    24. Facial Coding 
    25. Fear
    26. Functional magnetic resonance imaging -fMRI
    27. Heart rate 
    28. Hormones 
    29. Implicit association testing 
    30. Involvement
    31. Memory 
    32. Neuroeconomics 
    33. Neuromarketing 
    34. Neurotransmitters
    35. Nonconscious 
    36. Novelty
    37. Pupil dilation
    38. Reaction time
    39. Respiratory rate
    40. Reverse inference problem
    41. Skin conductance response - SCR
    42. Skin temperature
    43. Theory of emotion 
    44. Theory of mind 
    45. Trust
    46. Valence
    47. Value
    48. Vigilance


    1. Amygdala 
    2. Anterior Cingulate Cortex - ACC
    3. Cingulate cortex 
    4. Cingulate Gyrus
    5. Hippocampus
    6. Frontal lobe
    7. Insula
    8. Limbic System 
    9. Nucleus accumbens
    10. Orbitofrontal Cortex – OFC
    11. Posterior Cingulate Cortex - PCC
    12. Prefrontal cortex
    13. TPJ – Temporoparietal Junction
    14. Ventral striatum
    15. Ventral Tegmental Area - VTA
    16. Ventromedial Prefrontal Cortex - VmPFC

    Not a member yet? Join at

  • September 26, 2017 14:49 | Carla Nagel (Administrator)

    The Journal of Shopper Research invites you to submit an article. It is a peer-reviewed and open access journal distributed in the U.S. and internationally in digital and printed formats. The Journal publishes quality academic and commercial research providing new knowledge and understanding of shopper behavior with the potential to improve business practice. They are particularly interested in research that helps to identify the consumer, product, and contextual factors that are most influential in the shopper’s journey and drive the conversion of consumer demand into purchase.

    The deadline for article submissions is Friday October 27. 

    The Journal provides a quick and constructive review process and timely publication of research findings. Submissions are accepted on an ongoing basis for consideration for upcoming issues of the Journal. The suggested length for an article is 3,000 to 6,000 words, which would be approximately 10 to 20 double-spaced typed pages; plus tables, charts, figures, and references. Published articles will typically be in the range of 5-10 journal pages, with shorter papers encouraged. Authors can use appendices to provide relevant supplemental materials. Papers can be submitted online via the Journal of Shopper Research website. Guidelines Papers should provide original insights based on objective, rigorous research. Empirical papers are preferred, but theoretical/conceptual papers will also be considered.

    Given their readership of marketing academics and industry professionals, please highlight the practical implications of the research findings. The following is an indicative list of possible areas for submissions, but other topics are welcomed: 

    • Integrating digital and physical retailing
    • Best practices and principles in shopper marketing
    • Managing shopper time and attention
    • Understanding and addressing customer heterogeneity
    • New technologies and metrics for tracking shopper behavior and retail performance
    • Measuring the cognitive and emotional response of shoppers
    • Assessing the impact of in-store and online marketing activities
    • Boosting shopper engagement and reducing friction in the shopping process
    • Understanding shopping trips
    • Benchmarking the customer experience across retailers, channels, and/or product categories
    • Comparing shopping environments for services, durables and packaged goods


    Any questions or to submit abstracts for feedback – please contact the Editors:

    Dr. Raymond Burke (Editor-In-Chief)
    E.W. Kelley Professor of Business Administration
    Director, Customer Interface Laboratory
    Indiana University, Kelley School of Business


    Managing Editor
    Gregory Smith

  • September 20, 2017 11:10 | Carla Nagel (Administrator)

    NMSBA congratulates Terragni Consulting for winning Asia's best Customer Experience Consulting vendor award along with Accenture Consulting and DSI Academy, last week at the Asia CX Excellence awards in Singapore.

    The winning entry was for re-defining Customer Experience by assessing Customer Effort on the EAS platform and linking the enhanced CX to business outcomes.

  • May 31, 2017 11:46 | Carla Nagel (Administrator)

    New payment options (credit card, IDEAL, PayPal, invoicing) for membership renewal, yearbook orders, video recording and event registrations are added.

  • April 10, 2017 19:15 | Carla Nagel (Administrator)

    The NMSBA Publications Series recently included a new book: Neuromarketing Armoury by Hedda Martina Šola.

    "Hedda Martina Šola promises to offer marketers some 'armoury' for the battles they fight in the market place and she delivers on that promise by covering a wide range of topic, each with practical eexamples that help marketers to apply her advice. She even makes a detour into economics, game theory and other fields. Her enthusiastic style makes this aa book that is not only valuable but also enjoyable to read" (Peter Steidl, Principal at Neurothinking)

    Click here to order the book

  • March 29, 2017 10:10 | Carla Nagel (Administrator)

    The new edition of the Neuromarketing Yearbook was presented today at the Neuromarketing World Forum. It is the only book in the world covering neuromarketing insights from science & business.

    If you would like to have a copy, order it today »

  • February 01, 2017 15:41 | Carla Nagel (Administrator)

    Compared to January 2016, we see a 20% increase of neuromarketing companies having a listing in our company directory at

    This does not necessarily mean that the world wide market has grown 20%, but it could be an indication of a growing market.

  • January 11, 2017 14:28 | Carla Nagel (Administrator)

    We are looking for program committee members who can help us to make the 2018 Neuromarketing World Forum as inspirational as the previous editions.

    Join the Program Committee
    Are you interested in helping us to make a difference? Please check out the committee requirements, obligations and roster, and submit your candidacy today by filling out this form!

    It is unknown where the Neuromarketing World Forum will be held, this is announced in London on March 31, 2017 during the closing ceremony of the sixth edition. 
    Questions? I'm here to answer them!

    Carla Nagel

    PS. To be considered for the role, having attended a previous edition of the Neuromarketing World Forum is a requirement

  • December 13, 2016 16:47 | Carla Nagel (Administrator)

    The Neuromarketing World Forum is the meeting place for everyone with a professional interest in neuromarketing.

    What's Hot in Neuromarketing?
    Every year at the exhibition at the Neuromarketing World Forum we see an eager demand from delegates to find out what’s hot in our industry. They really want to know about today’s possibilities in neuromarketing, because the field is rapidly evolving.

    Neuromarketing Developments Press Release
    We realized that it is likely that not only the world forum delegates, but all people in our community are interested in the latest possibilities. So for the first time in history, we offer our Neuromarketing World Forum (NMWF) sponsors 36 words to share their relevant news with the full community (13.000+ newsletter subscribers, social media network and relevant media). Add me to your press list »

    Not An NMWF Sponsor Yet? 
    Contact Sara Hoeflaken today, as the confirmation date and sponsorship type determines the order of the press release messages.

    Hope to see you in London!
    Best regards,
    Carla Nagel & Sara Hoeflaken

    PS. The 'neuromarketing developments press release' is planned on March 9 (3 weeks before the Neuromarketing World Forum).

  • December 01, 2016 12:10 | Carla Nagel (Administrator)
    The Neuromarketing Yearbook is the annual and international overview of everything related to neuromarketing in science and business. We would like to share the latest information with you, in FAQ style.
    That depends on your background and involvement within the Neuromarketing Science & Business Association (NMSBA) 
    BUSINESS SECTION: Gold and platinum NMSBA members are invited to showcase their best case of the year free of charge. Not a member jet? Join now!
    SCIENCE SECTION: All academia that published a relevant peer-reviewed publication this year, can contribute. 

    BUSINESS SECTION: Click here to learn the submission guidelines for business»
    SCIENCE SECTION: Click here to learn the submission guidelines for academia»
    The deadline is December 15, 2017. 
    Yes, that is in three weeks!
    And yes, this is earlier than normal.
    No, we cannot make an exception for you :-)
    Yes, you can place an ad! Costs overview:
    Half page: 199 euro sold out
    Full page: 499 euro
    Spread: 899 euro (1 ad left)
    Contact Sara Hoeflaken at about the details
    If you are enrolled in a research, gold or platinum membership, you receive 1 copy of the neuromarketing yearbook. Student and silver members can order a copy for a reduced price (login at to see what situation applies).
    If your not a member yet, join now, or order your copy of the yearbook for 59 euro here »
    The last few copies of the Neuromarketing Yearbook 2015 and 2016 are for sale: €59 each, or €79 together. Order now »
    Send an email to and we will get back to you as soon as possible.

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