NMSBA logo sub


Gemma Rubio has worked in different publications and from fields as dissimilar as the luxury magazine Luxos, from Italy (just to mention one) or the Rey Juan Carlos University in Madrid, where she took part in different sociological and economic studies. She helps companies to Define what is Fine for them by using the wits of Marketing, branding, Communications, UX and Personal Branding. She has made her goal to help companies and individuals in Improving systems and procedures, online platforms and even apps, to create efficient and effective operations". 

Dr. Michelle Murphy Niedziela, PhD
Michelle Murphy Niedziela (Ph.D.; @hcdneuroscience) is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. As VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response. 

Jeanine Leonhardt
A resident from Buenos Aires, working as an Architect for the past 15 years on brand design and architecture. First as an in-firm professional, then as an outsourced retail specialist for many local brands. Answering the question: “How can Brands sell more, How can brands sell better” has been always a motivation to study and dig deeper into subjects in order to try a good answer.

Design thinking at Stanford, Branding specialization at Buenos Aires University, Innovation at Di Tella and Neuromarketing at Copenhagen Business School and Hamburg Media School have taken her close to unveiling the mystery of Brands From Architecture to Retail Innovation Jeanine has gotten closer to bridge the gap of Design, Sales, consumers and buying decisions.   

Bob Woodard
Partner, Deep Relevance Partners, LLC. My leadership experience as a practitioner in the field as well as my experience as an editor/reviewer (co-editor of Jrnl of Adv Research for 2 yrs, reviewer for another 10 yrs), I believe, would enable me to add significant value to this already excellent publication.  More details are available on my LinkedIn profile as well as my company’s website ( 

Adriana Corta Puente
currently undergoing a Master of Neuromarketing by the Universidad Internacional de la Rioja (finishing in Feb'18) so I am getting familiar with neuroscience and hoping to continue learning. Linkedin profile » 

Paul Brown
Though not immediately connected only to marketing, I have created and teach the first Masters programme in Applied Neuroscience in which one of the second year specializations is neuro-marketing and it is a subject that holds a good deal of interest for me. I have a good deal of reviewer experience, having started and edited an international academic journal that has now been in existence for 35 years: and have also been on the editorial board of others.

Erwin Hemetsberger
I am a marketer by education and by experience as well as a coach and consultant. In 2014 I set up my own company and am now also offering neuromarketing services. The latter I am doing together with renowned companies from Holland (Neurensics) and Germany (Neuromarketing labs). Besides I am also working as a psychotherapist.