Neuromarketing Science & Business Association (NMSBA)

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  • Masterclass 'Introduction to Neuromarketing'

Masterclass 'Introduction to Neuromarketing'

  • November 07, 2018
  • 14:00 - 17:00
  • Amsterdam

Registration

  • November 7, 14:00-17:00

Register

In this course, participants will learn how the new tools in the field of neuromarketing are being applied across a wide range of industry sectors and at all stages of the brand journey, to capture consumers’ implicit or subconscious feelings, biases and beliefs about products, brands and marketing messages. They will learn how memories are formed and influenced, how perception can be influenced by subtle environmental cues and how to measure and extract these powerful subconscious responses that can predict subsequent purchasing behavior with greater accuracy than spoken feedback.

Participants will also learn about the pros and cons of the different neuromarketing tools, the questions that each method is typically best placed to address as well as how to commission research from practitioners in this field.

  • Date: November 7, 2018, 14:00-17:00 (as a pre-conference activity of the Shopper Brain Conference)
  • Venue: Hotel Casa, Eerste Ringdijkstraat 4, 1097 BC Amsterdam, The Netherlands
  • Registration costs: 350 euro + taxes




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