Neuromarketing Science & Business Association (NMSBA)

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CoolTool Has Launched AI-Powered Webcam Eye Tracking

August 06, 2018 21:24 | Carla Nagel (Administrator)
CoolTool Launches AI-Powered Webcam Eye Tracking

CoolTool recently has developed and launched the beta version of unique webcam-based eye tracking running on AI technology accessible for mass usage by marketers, advertisers, designers, etc. 

Ultimate advantages

        Respondents can take these tests even from a smartphone. 
        They don’t have to install any kind of software.
        With the turned on webcam, you can conduct eye tracking and emotion measurement tests simultaneously.
        Webcam-based eye tracking is perfectly suitable for testing videos, static advertising, product visibility on a shelf, and website mockups.
        You can use the CoolTool service to gain direct access to respondents from all over the world (online panels).

The CoolTool team strives to launch the most high-precision eye-tracking technology in the world.
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