Neuromarketing Science & Business Association (NMSBA)

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A study proposes applying neuromarketing to cognitive archaeology

August 06, 2018 21:21 | Carla Nagel (Administrator)

The Paleoneurobiology group of the Centro Nacional de Investigación sobre la Evolución Humana (CENIEH) has published a methodological study in the journal Progress in Brain Research in which neuromarketing techniques were used for the first time to analyze the relationship between the hand and the use of stone tools, and the cognitive functions associated to the sensory and exploratory process of manipulation, in addition to the spatial relationship between hand and object.

More info at: https://medicalxpress.com/news/2018-08-neuromarketing-cognitive-archaeology.html

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