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Nielsen and EDB tie-up to launch Singapore-based Neuro Lab

August 06, 2018 21:19 | Carla Nagel (Administrator)

Nielsen has launched the Singapore-based Neuro Lab in partnership with the Singapore Economic Development Board (EDB). EDB has been supporting the agency in the development of the Asian Innovation Center and Asia Pacific hub of the Innovation Lab in Singapore since February 2015 to build, develop and innovate digital ideas, prototypes and solutions for organizations within Asia.

The new Neuro Lab aims enable clients to optimize the effectiveness of advertising in video, print and digital spend, packaging, and in-store elements, among others. The agency also looks to bring to the table its most complete suite of consumer neuroscience tools at a global scale, tailored to each client’s specific needs.

https://www.marketing-interactive.com/nielsen-and-edb-tie-up-to-launch-singapore-based-neuro-lab/

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