Neuromarketing Science & Business Association (NMSBA)

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Realeyes partners with MediaCom

January 28, 2016 16:01 | Carla Nagel (Administrator)

MediaCom will be incorporating Realeyes’ emotional intelligence into their creative testing and media planning processes.

MediaCom will be leveraging how audiences truly feel to provide their client base with insights on creative and planning around every piece of content their partners produce or create in-house. This emotional intelligence will enable them to get better video content directly in front of the right people - giving them a 'prorietary advantage' over competitors says Mediapost.

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